User-generated content (also known as UGC or consumer-generated content) is original, brands-specific content created by customers and published on social media or other channels
Why do companies use UGC?
UGC campaigns empower companies to reach consumers in a fundamentally new way. User-generated content establishes greater trust between customer and brand. It is real and honest content that the potential customer can trust, as it is not the brand's own content but is based on the experience that other users have had with the products
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